the story behind the name

People ask about the name a lot. Here's the honest answer.

nothing to hide

Nudes is about being bare, in the good sense. No fillers, no fake colors, no long ingredient list you can't read. What you see is what you get, and what you get is real.

a little cheeky, on purpose

We like that the name makes you look twice. Food should have a sense of humor. But under the wink there's a real promise, which is that the cup is as clean and honest as the name suggests.

• clean ingredients, nothing hidden
• a name that makes you smile
• a promise we hold every cup to

strip it back to what's good, and put your name on it.

That's nudes. Bare, honest, and a little bit fun.