what is mediterranean frozen yogurt?

Frozen yogurt has been through a lot of phases. The tart boom. The self-serve pump wall. The candy-topping arms race. Mediterranean frozen yogurt is something older and simpler. It comes from the strained yogurts of the Levant and the Eastern Mediterranean, where yogurt is thick, tangy, and treated like real food. That's where everything at nudes starts.

how it's different from regular froyo

Most American frozen yogurt is built for volume. Lots of air, lots of sugar, and a thin base made to run through a soft-serve machine. Mediterranean-style froyo flips that. It starts from a strained, protein-rich yogurt, closer to greek or labneh in body, so it comes out denser, creamier, and actually tangy instead of just sweet.

• Thicker texture. Less air whipped in, so every spoonful feels like something.
• Real tang. Live cultures do the work, so you taste yogurt, not just sugar.
• More protein. Straining concentrates it naturally.
• Cleaner label. Fewer stabilizers and less refined sugar when it's done right.

why the mediterranean approach matters

In the Mediterranean, yogurt is rarely just dessert. It shows up with honey and nuts, with fruit, with olive oil and sea salt. Yogurt as something you crave and something that's actually good for you. That's the gap we kept noticing in LA. You shouldn't have to pick between food that tastes indulgent and food you feel good about eating.

wellness, indulged. still doing the most, with less.

what to look for in a good cup

At nudes or anywhere else, a few things tell you the froyo is the real deal:

1. It holds its shape and doesn't melt into soup in two minutes.
2. The first taste is tangy, not just sweet.
3. The ingredient list is short and easy to read.
4. The toppings are things you'd actually keep at home, like dates, pistachio, fig, honey, and good chocolate.

the nudes take

We built nudes as a Mediterranean frozen yogurt shop in Los Angeles. Clean ingredients, a toppings bar worth showing up for, and a space that looks as good as the cup. It's froyo you'll want to photograph that still earns a spot in your week. That's the whole idea behind nothing to hide.